A successful, digital strategy is based on a correct analytics setup of your website and your business.
Complete company analysis
A complete, company analysis and audit includes your site and campaign’s research for getting a clear understanding of your industry. It also determines your current position within your marketplace versus your main competitors.
A thorough audit identifies and rectifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing efforts. The complete analysis provides comprehensive design recommendations, content marketing strategies and a plan that guarantees the support of your business needs and objectives. It also allows us to set and define appropriate aims and goals which plays an important role in your personalized marketing campaigns.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take.
Ongoing performance strategy
The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.
Projects optimizing behavior
We’re able to effectively plan projects while optimizing behavior via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.
We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritizing the features and functionality of your personalized strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.
"Dôté d'un talent d'écriture remarquable, Pierre Catel sait trouver les sujets et les angles qui font la différence pour rédiger des articles qui apportent un trafic de qualité".
Sandrine Doni – Natixis
“Jamais pris en défaut sur ses engagements, Pierre Catel est le concepteur rédacteur sur lequel on peut compter. Capable d’intégrer rapidement les tenants et aboutissants d’une problématique d’activité, il a cette grande qualité de partager nos enjeux.”
Josiane Matthias – ENSP
“Pierre Catel est un rédacteur efficace, réactif et talentueux qui fait partie des professionnels à recommander. Bilingue, il nous permet d’employer au service d’une marque internationale, un ton et des discours adaptés à des résultats opérationnels sur le marché français.”